Joyce knows your pain. Once, when assisting a SME in late compliance matters, she went through the frustration business owners faced in having to go through different departments of specialist firms in addressing their compliance needs. In this fast-information age, Joyce also sees the need for a streamlined, digital approach to corporate and accounting services.
This is why SOHO is started with a group of professional accountants, eager to empower business owners with seamless and timely access to their financial figures to make strategic business decisions.
Joyce graduated from NTU Bachelor of Accountancy and is a Chartered Accountant with the Institute of Singapore Chartered Accountants (ISCA).